The Live for Tomorrow range of cleaning products was launched in 2007. We received feed-back from users and stakeholders. We undertook to review the comments and suggestions and endeavoured to implement the requested changes. Twelve months ago, we started the design process. The new look is fresh, natural, and more environmentally-friendly focused.
The new imagery was selected to reflect the profound impact humans are having on the natural world. We use, consume and dispose of waste with no regard for future generations or the diverse species which share the Earth with us. Most people fail see the connection between the two.
The disapperance of flora and fauna can often be an early warning sign of environmental damage. We need nature to survive – its provides us with sustenance – food and water.
In line with the new look, 1% of sales will be directed Corporate Social Responsibily to support charitable endeavours.