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Live for Tomorrow’s answer to reducing waste

by | Jul 31, 2013 | Archives

In 2007, Live for Tomorrow products were launched and packaged in glass bottles.

The glass bottles were designed to meet Metro Vancouver Zero Waste challenge. The bottles were reusable and recyclable.  

By choosing to use glass, we estimate have saved 87 M Tonnes of CO2 emissions by re-using containers new preference to using new containers. We also estimate we have saved 20,252 litres (127 barrels) of oil associated with producing the equivalent number of plastic containers. According to the CIA Worldbook (2012), each per in North America uses on average 10 litres of oil daily.      

In recent years, as more consumers have purchased our products through an ever increasing number of stores, the weight of the glass have become an issue as fuel costs have continued to increase. We had to address this problem.

Our solution:

  1. New packaging – aluminium and plastic made of Post Consumer Recycled waste; 
  2. New formulation – more concentrated, less water;  and
  3. New branding – needed! 

Why did we select Aluminium?

Aluminium bottles are solid, unbreakable, non-toxic and,
certainly, recyclable. It will protect our from light, bacteria, it perfectly preserves odour, and is convenient
for transportation. This is why it the most widespread form of aluminium packages
are in drinks cans the world over.

 Some facts:

  • Recycling one aluminium beverage can saves enough energy to run a 100-watt bulb for 20 hours, a computer for 3 hours or a TV for 2 hours;
  • The aluminium beverage can returns to the grocer’s shelf as a new, filled can in as little as 60 days after collection, remelting, rolling, manufacturing and distribution;
  • An average of 113,204 aluminium cans are recycled every minute of every day;
  • Recycling one ton of aluminium saves 37 barrels of oil; and
  • Recycling 125 aluminium cans saves enough energy to power one home for 1 day.

We request that you reuse the aluminium containers and refill using either our 1.0L refills or visit one of our refill stations. And please ensure that the containers. are recycled.

Why did we select Plastic?

As consumers, companies and countries grow more concerned about the
health of the planet, packaging, like everything else, has come under
scrutiny. When looking at the entire “life-cycle” of various packaging materials,
plastics often compare favorably to other materials in areas such as
energy and water use, air and greenhouse gas emissions and solid waste.  

  • Lightweight – containers are cheaper to ship with a lower CO2 foot print that some alternatives; 
  • Reuse – containers can be reused multiple times, which is why we have opted for High-density polyethylene (HDPE).  Due to the tighter molecular structure, the material is more readily reusable;
  • Recycling –   data published by Moore Recycling Associates stated that 94% of the US population had access to HDPE recycle programs, whereas data published by Canadian Plastics Industry Association stated that 95% of Canadians have access to HDPE recycle programs);
  • Post Consumer Recycled – data published in the 211 edition of the United States National Post-Consumer Plastics Bottle Recycling Report stated that the amount of HDPE processed by United States HDPE reclaimers rose by 4% to 843 million pounds.  

Some facts:

  • Recycling
      a single plastic bottle can conserve enough energy to light a 60-watt bulb
      for up to six hours
  • Recycling 5 PET plastic bottles produces enough fibre for one t-shirt;
  • Recycling 100 million cell phones saves enough energy to power more than 194,000 US households for one year;
  • Worldwide trade of recyclable plastics represents is valued at $5 billion per year and is estimated to represent a total of 12 million tonnes;
  • Each year, the US throws away 35 billion plastic bottles;
  • Only about 25% of the plastic produced in the U.S. is recycled;
  • If we recycled the other 75% we could save 1 billion gallons of oil and 44 million cubic yards of landfill space annually; and
  • Every hour, the US throws away 2.5 million plastic bottles (22 billion plastic bottles per year) 1 tonne = 20,000 plastic bottles.

Post Consumer Recycled (PCR) is the option we selected. California is the only jurisdication which has mandated PCR content in packaging. The regulations state a requirement for a minimum 25%. Live for Tomorrow’s have been designed to exceed the minimum requirements – our packaging is 97% post-consumer.

We did not opt for Polylactic Acid (PLA) packaging which is derived from corn, sugar beets, wheat and other starch-rich products. Polylactic acid exhibits similar properties to petroleum-based plastic and are often confused for plastics. Created from diverting crops that were once used to feed the people.

We request that you reuse the HDPE containers by visiting one of our refill stations. And please ensure that the containers. 



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July 2013